Kenneth Ombima alias King Kaka isn’t a multimillionaire because of the revenue he earns from his music, but because of the lucrative corporate deals he has secured.
King Kaka boasts of an impressive business and marketing acumen that has seen him become the darling of national and international corporates.
As of 2022, the rapper is a brand ambassador and influencer for over 10 companies, some of which he has listed on his Instagram profile.
Companies pay celebrities millions to market their products, King Kaka is arguably the most bankable Kenyan musician as he works with so many organizations.
The rapper earns millions working as the brand ambassador for Remy Martin, a global beverage brand, Safaricom, UNICEF Kenya, Fly Skyward Express and Garden City Mall.
He is also an influencer for Sony Middle East, Coca-Cola Africa, Showmax, and Peptang.
King Kaka recently sign a multimillion shillings deal with Sportsbet, the first betting company to allow the use of cryptocurrencies.
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When he signed the deal, the rapper was treated to a business-class flight to London to watch Arsenal play against Westham at Emirates Stadium.
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“I was at the VIP box inside the stadium where I was served unlimited drinks and food by a chef. I wondered whether I was in a stadium or a hotel. I spent the nights at a suite at Hilton and the Kenyans I met in London offered me a place to crash but I told them I was booked at Hilton hotel,” King Kaka said about the trip.”
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King Kaka is also a corporate magnet because he has managed to keep his brand off controversies unlike most musicians and celebrities who have been dogged by all sorts of scandals.
